- Name: An interesting start/Writing imaginatively
- Code: E.4.11.CRW.14
- Specification Reference: 8700 Paper 1 Section B
- Keywords: Tone, perspective style, register, hook, dialogue, setting, action
- Objectives: Communication is mostly successful
- Competency: "Communication is mostly successful Some sustained attempt to write descriptively and imaginatively. A05 "
- Proficiency: "Communication is consistently clear and effective Tone, style and register are descriptive and imaginative. A05 "
- Mastery: "Communication is convincingly descriptive and imaginative. Tone, style and register are consistently descriptive and imaginative. A05 "